About AdCavern: Advertising, Marketing, SEO Leadership Blog
What is AdCavern?
AdCavern is my dedicated writing space for advertising topics that I think could be of interest to other advertising professionals.
It’s where I discuss some of my ideas, talk about my experiences in the world of marketing, give my notes on relevant books, and store the odd press mention I get, too.
It’s meant to be completely unique. I don’t cover “industry news” and I’m not going to write the same dozen articles that every other blog has about the basics–or even the intermediates.
I’ve had a blog like this in some form or other for ten years. You’ll note the first post was published 12/29/2014 and has screenshots from Google Webmaster Tools, not Search Console. There were a few even older articles that I may republish someday after a little cleanup, too.
But my content hasn’t always lived here. It’s floated from website to website while I found my identity in the industry. I think the first website I specifically made for this was called Corporate Charm.
Then, for a long while it lived at a website I called Search Grotto with a retro 8-bit dungeon theme. I liked the imagery of my website being some sort of special cave you had to go to in order to get my unique perspective.
But because my writing went beyond just search, I decided I needed a cleaner and clearer website name. Switching to “AdGrotto” didn’t have quite the same ring to it, and I wanted to keep the same general imagery. So I went to AdCavern instead.
Then for a while it lived on a personal portfolio website. But I finally decided to bring it all back to my own homepage and use the AdCavern name for the section of the website.
Welcome to the cavern.
- Serving XML in JSP Sitemap Files
- Google Knows Where You Sleep & What Your House is Made Of
- Best SEO Practices: An Expert’s Approach – ReportGarden Interview
- Stop Using Flagship & Cornerstone Content
- Evergreen Content: The Content Forest Audit
- Google’s SERPs Further Blur Ads – Digiday
- I’m An Ad Age “Ad Insider”
- What I Learned from “Elephants in Your Mailbox”
- Did You Know That CSS Class Names Can Be REALLY Long? (And Other Rules)
- Some Interesting QR Code Links
- Who Fears the Ellipses? or, Change Your Mindset: Long Title Tags are Better for SEO
- The 11 Essential (Free) WordPress Plugins I Immediately Install on Every Website I Make
- Attending the 2020 Digital Marketers Organization Advanced Search Summit Conference in Napa
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