Hi, I’m Ethan.

I’ve climbed two active volcanoes, solved one of Einstein’s problems from 1907, and was called an “advertising insider” by Ad Age magazine[1].

I own Jadecraft, a luxury brand consultancy[2]. I’m an artist[3], zine maker[4], musician, voracious reader[5], film photographer[6][7], and probably more.

Augmenarium blog logo


First, I just started a new blog called Augmenarium. It’s only a couple of posts so far, but I’m excited for it to grow as I think and write more. (TBD on this…)

I also make a zine called Augmenalia.

There’s also my life experience blog, where I write about travels and adventures, and post photos. I call it EthanLore.

Some of my current favorite adventures are flying an airplane for the first time, and over Los Angeles too; building a computer from scrap I found in dumpsters; and discovering a secret shrine at Wattles Garden Park.

Most of my best stories aren’t in writing yet. I have so many it’s hard to find the time. I don’t even have any of my international trips on here, like when I explored the Crypt of the Capuchins or the Ruins of Atlantis (really!).


Sometimes I update AdCavern, my advertising blog, but only when I have something unique to say–for instance, how you should use longer title tags and think about trees more, or how Google knows what’s in your walls.

I had already been doing freelance consulting and SEO work for a decade when I officially founded my first company, Hulbert Marketing. Years later, I decided to transform my business into Jadecraft VIP Luxury Consulting, so I could spend more time focusing on my favorite specialty: luxury brand clients.

I built my first website in 1997, and not long after that I was running websites with millions of views, pruning forums with tens of thousands of members, and managing hundreds of online staff. I’ve owned a few very large niche properties.

I’ve worked with some of the top digital & traditional agencies in the world, on thousands of individual clients, across dozens of industries.

You may also be interested in my professional resume (coming shortly).

Art, Photography, & Music

I draw, I sing, I play instruments, I shoot film, I paint, and so much more.

I have Perplexia, a digital abstract art gallery.

I have my personal little photo journal, from 2007 onwards.

Informally, I shoot film at Astral Gaze photography.

There should be more to come here, too.

And More

Here’s more about me. Plus all my weird miscellaneous stuff, which honestly is where a lot of the best parts of this big weird website live. Now what can I do for you?

Thank you for reading!